How to maximize the use of Amazon FBA? Do these ten points!

For sellers, Amazon FBA has become one of the most popular product delivery methods. As a fast and convenient service, FBA delivery fully caters to the lifestyle of buyers, enabling FBA sellers to always meet the delivery needs of shoppers.

Let's talk today, how to maximize the use of Amazon FBA service?

What is Amazon FBA?

According to the authoritative guide to Amazon sales report released by BigCommerce, Prime customers spend much more on Amazon than non-member customers. Ordinary customers spend $700 on Amazon each year, while Prime customers spend about $1,300 a year, which means that sellers using Amazon FBA are more likely to make more profits.

1. Competitor research

When sellers start to enter Amazon, the first thing they must look at is Amazon's best seller. As a novice, it is best not to go head-to-head with top sellers. However, you can know which product is popular through the best seller.

2. Sales ranking

Sales ranking is the data sellers should always pay attention to. High-ranking products sell quickly, but competition is more intense. A large part of low-ranking or even non-existent products sell slowly, and can easily lead to long-term storage costs.

However, since there is almost no competition, it is easier to become the main seller in these listings. If sellers know the sales ranking, they will know what kind of competition they face.

3. Bundled sales

If there are dozens of sellers under the same listing, it is difficult to win the Buy Box. Sellers can solve this problem by creating new bundle listings. A typical example is to combine popular board games with additional dice bags for sale.

This allows sellers to create a unique listing that will still be displayed when consumers search for the main product.

4. Start small

It is recommended that sellers do not send hundreds or thousands of products to the FBA warehouse at the beginning. Sellers who are just starting out can start with a few products on the shelves and slowly explore Amazon's routines.

When the seller has only a few products, it is much simpler to create an organized and streamlined process. Once the process is in place, it will be easier to expand and add more products as the seller grows.

5. Build a brand

If the seller wants to stand out from the ocean of Amazon sellers, creating a unique brand is a necessary condition.

This also means understanding the target buyer in depth, understanding how to position your brand and creating consistent product images, titles and descriptions.

Creating your own online store and controlling the customer experience to supplement Amazon sales is the best way to achieve this goal. Sellers can also use unique packaging and inserts to ensure their brand personality stands out when delivered.

Encouraging customers to sign up for seller email lists or follow the packaging of social accounts is also a good starting point.

6. SEO

Amazon is a large and highly competitive market, so it is difficult to find the products of each seller. Visibility is essential for shoppers to see, get inspired and buy products.

However, just like Google, Amazon is a search engine, and its ranking factors determine which products are displayed for any given product search.

By studying which keywords consumers use when searching for products and using these keywords in the entire product listing, sellers can get a greater chance of showing in search results.

7. Pictures

Amazon requires the main product image to only display products on a white background. According to the product category, the seller can add up to 8 pictures.

The product picture is the customer's first reference point for the seller's product. You know, buyers can only view products through pictures and cannot touch and feel the products. Sellers need to display the product from different angles, show its actual effect, present close-ups of various functions, and display pictures of the handheld product, so that buyers can have an image of the product size. Sellers also need to consider making 360-degree images and videos to make product pages more attractive.

8. Product title

Amazon allows up to 250 characters for the title, but this does not mean that 250 characters are the best choice for all products.

As we all know, Amazon will block product listings with long titles. The title should describe the focus of the product, while embedding the main keywords.

The following is the product title formula: brand name + product name + important features such as color or size.

Examples of product titles: OXO Flexible 3-Piece Silicone Spatula Set, Heat Resistant And BPA Free (Green).

9. Answer customer questions

Q&A is one of Amazon's unique features. Regardless of whether the product is purchased or not, anyone can submit a question about the product, and anyone can submit an answer.

Sellers can deepen this area to increase participation. For example, you can ask friends to post a common question about their product, and then they post the answer, and buyers will see sellers who are actively willing to help.

10. Repricing plan

The prices of products on Amazon are constantly changing. Although the lowest price does not always win the buy box, there is a high chance of success.

Most Amazon sellers use repricing software to automatically change prices throughout the day. If sellers have only a few products, they may manually keep up with repricing.

However, if they automate this process, the chance of winning the buy box will be greater. Some sellers use rule-based repricing software, but this often results in prices that are so low that there is no remaining profit. Algorithmic repricer is more advanced and usually reserves higher profit margins for sellers.